My task on the SUSI team is to unify and improve the experience for consistency and to reverse a multi-quarter downward trend in new sign-ups with Dropbox. I also worked to effectively add new sign up options like Google One Tap, customized social sign-up\/in buttons for various platforms, and update the visual standards of the experience to align with Dropbox Web Guidelines.<\/p>\n\n\n\n
![\"New](\"https:\/\/www.trevorhcurtis.com\/wp-content\/uploads\/2023\/06\/Dropbox-Sign-In.jpg\")
<\/a><\/div><\/div><\/div>\n\n\n\n<\/a><\/div><\/div><\/div>\n\n\n\n<\/a><\/div><\/div><\/div>\n\n\n\n<\/a><\/div><\/div><\/div>\n\n\n\nDropbox Homepage<\/h2>\n\n\n\n
I shipped several content experiments and improvements to the Dropbox Homepage to increase product recognition and drive sign-ups. Several of these experiments drove major improvements in engagement, increasing click-through rate by 375% in several areas using product-focused content.<\/p>\n\n\n\n
I delivered a Google One Tap one-click login and registration experience from the Dropbox Homepage, increasing sign-ups YoY by 18% in Q4 2022. I joined a core team of contributors from Marketing, Growth, and Acquisition teams to provide design guidance for Dropbox’s current homepage design while adding new functionality.<\/p>\n\n\n\n
<\/a><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\nContent fragments for the Dropbox Homepage<\/p>\n\n\n\n
<\/div><\/div><\/div>\n\n\n\nSearch for Experience<\/h2>\n\n\n\n
I launched a complete Search experience for experience.dropbox.com<\/a>, including a secondary navigation site-wide search input box and a Search Results page. Functionality is provided by Coveo search integrated into Adobe Experience Manager [AEM].<\/p>\n\n\n\n The goal of this project is to produce a search interface similar to the Dropbox in-product search experience, a design that can be re-used across other AEM websites like dropbox.com, jobs.dropbox.com, and help.dropbox.com.<\/p>\n\n\n\n The project timeline was tight; 4 weeks from design concept to delivery so the experience would launch before the end of 2021.<\/p>\n\n\n\n<\/a><\/div><\/div><\/div>\n\n\n\n<\/a><\/div><\/div><\/div>\n\n\n\n<\/a><\/div><\/div><\/div>\n\n\n\n<\/a><\/div><\/div><\/div>\n\n\n\n