1Password Primary Navigation

Role

Staff UX Designer

Brand

1Password

Date

January 2026

Technology

Figma, UserTesting.com, ChatGPT, Visual Studio Code

The Problem

1Password is an established brand operating for the last 20+ years, securing 1.3B credentials for over 200,000 businesses and consumers. 1Password is expanding their mission to secure agentic AI for enterprise businesses with the Unified Access Platform.

Challenges with differentiating between consumer and business solutions became a growing pain of an expanding product line on the website.

My goal: Reorganize 1Password.com's information architecture around business and personal solutions so visitors can find the products they are looking for.

UX Research and Strategic Decisions
Information Architecture
Categorization and Prototypes
Visual Design
Development and Quality Assurance

A FigJam from the UX workshop outlining product grouping options.

Research

I began by conducting a UX workshop for product marketing managers, the Director of Growth, and other product leaders to decide how to effectively position 1Password’s Extended Access Management product line in the website’s information architecture and user journeys. I presented several options to organize products on the homepage, update our pricing and plans experience, and rebuild the primary navigation.

I gained leadership alignment at the conclusion of the workshop and formulated plans for three distinct experiments. These experiments provided critical data on the new product presentation across several areas of the website experience.

What I Designed

I rebuilt the primary navigation for the website, beginning in Figma. I coded clickable fully-interactive prototypes of the new navigation experience using ChatGPT to refine the experience once I had established a clear direction.

[ View a coded prototype ]

I presented several versions of the new information architecture for approval and feedback. I gathered more than 10 rounds of feedback from executives and product leadership before working with engineers to implement the new primary navigation for visitor research.

Early explorations and competitive analysis for primary navigation.

Version 5, showing thinking for the Business / Personal split and content grouping.

A near-final wireframe (Version 9) showing clear organization and reviewed text strings.

The Results

The experiment concluded with the following results confirmed:

27% increase in navigation engagement vs the old navigation
3.2% increase in sign-up clicks (“Get started”, top-of-funnel conversions)
No drop in sales inquiries while monitoring trial starts and marketing leads
Both improvements were statistically significant

The Outcome: Shipped to 100% of traffic after a two week A/B test of 440,000 visitors

Why This Matters

This project shows I can take a UX workshop hypothesis, design a clean experiment to isolate its impact, and back the launch decision with rigorous statistical analysis, not just gut feel.

A carefully planned navigation change drove real, measurable gains in user engagement and conversion, with no negative side effects. It's proof that small structural changes, tested properly, can have outsized business impact.