American Sans

We’ve chosen four different weights for our primary typeface, AmericanSans. Each weight has an italic font included.

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Superscripts

Place an asterisk or numeral superscript after something you want to comment on or qualify. Use numerals if there are more than 2 annotations.

Preferred placement is at the end of a sentence or phrase.

Asterisks or numeral superscripts go outside the punctuation (. ? ! ,) with the exception of the dash (place before the dash).

Copyright and trademark symbols (℠ ® © ™) go inside the punctuation.

Examples

Citi^® / AAdvantage^® Platinum Select^® Card benefits:

• 30,000 bonus miles¹
• First checked bag free²
• Group 1 boarding³
• Earn 1,000 bonus miles*
• Earn 1,000* bonus miles
• Relax and revive at the Admiral’s Club®.
• Earn bonus miles when you fly with us.*

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Accessibility

Text should follow foreground color contrast rules, as well as minimum size guidelines for readability.

Header hierarchy should be considered when using standard styling on a page: H1s should be followed by H2s and so on. If need be, use different styling (helper classes) without altering the programmatic hierarchy.